A Passion for Sport at the Heart of Everything We Do
Union Spirit was founded by Martin Jeffrey, whose love for sport runs deep in his DNA. From his Great Grandad Robert Temple, who played as an "inside striker" for Wallsend FC, Blyth Spartans and later Aldershot FC, to Martin’s own experiences playing amateur football for several Sunday league clubs, the spirit of competition and teamwork has always been a driving force. Martin’s position as a Central Midfield Anchor reflects his desire to be at the heart of the action—coordinating, leading, and supporting those around him.
This passion for sport is at the core of Union Spirit. Just as Martin sought to control the game from midfield, our mission is to help clients take control of their marketing strategies—whether it's driving fan engagement, growing memberships, or elevating brand visibility. We understand the unique challenges faced by the sports and fitness sector, and we bring the same dedication, focus, and competitive edge that Martin brought to the pitch.
At Union Spirit, we combine a deep appreciation for the dynamics of sport with cutting-edge marketing expertise. We don’t just offer services—we become a partner in your success. Whether you’re a local club or a fitness brand, we’re here to help you achieve your goals, grow your community, and ensure that every play you make in the market is a winning one.
Why Choose Union Spirit?
Expertise, Passion, and Commitment
Union Spirit is uniquely equipped to help sports and fitness organisations achieve their digital marketing goals. With decades of experience in SEO, PPC, social media, and content strategy, we deliver measurable results.
We've worked with renowned sports and fitness brands like Reebok, PlayBrave, New Balance and Australian I'Alpina, helping them grow their digital presence and connect with their audiences.
Our experience also extends to prestigious events and organisations such as The Boodles Tennis Tournament and Gerrards Cross Lawn Tennis & Croquet Club, where we've supported growth and engagement through targeted marketing strategies.
We've also partnered with major companies and locations like McKinsey & Company and Places Leisure, applying our expertise to diverse environments within the sports and fitness industry.
This broad experience enables us to provide customised, impactful marketing audits that drive growth and elevate brand presence.
But we don’t stop there.
At Union Spirit, we are committed to being your partner in all aspects of your marketing journey. From strategic planning and campaign execution to ongoing optimisation, we offer continuous support, practical guidance, and strategic insights tailored to your needs. We aim to help you nurture your brand, engage your audience, and create sustainable growth. Whether it's a one-time campaign, a comprehensive marketing strategy, or ongoing consultation, we are here to ensure your success in an ever-competitive industry.
Ready to start
the ball rolling?
Get in touch with us today to discuss your goals and see how Union Spirit can help you grow your brand.