Game, Set, Match – Revitalising Legacy and Community

GXLTC

Case Study: Gerrards Cross Lawn Tennis Club - 2023/2024

Gerrards Cross Lawn Tennis Club (GXLTC) is a prominent community-driven tennis club offering a wide variety of courts to suit players of all levels and preferences. With 18 courts in total, the club features 7 artificial clay courts, 3 astro courts, 7 famous grass courts, and a mini-court. The renowned grass courts, rejuvenated in 2011, have hosted tennis legends like Rod Laver and Bjorn Borg for pre-Wimbledon practice, adding to the club’s rich heritage.

GXLTC approached Union Spirit intending to enhance their digital presence to better showcase these unique offerings. They sought to improve visibility and engagement through optimised SEO, an invigorated social media strategy, and a comprehensive digital audit. The goal was to attract new members, engage the local community more effectively, and create a seamless online experience for existing members.

Our Approach

Union Spirit conducted a thorough digital audit, examining GXLTC's SEO, social media presence, and digital activities. Our review assessed performance data, community engagement metrics, and the overall user experience on the website.

Based on the audit, we developed a targeted strategy to strengthen GXLTC's online visibility and community interaction. Key components of the approach included:

  • SEO Optimisation - We identified SEO gaps and opportunities, optimizing content and keywords to increase GXLTC’s ranking in local searches, helping more people discover the club.

  • Social Media Strategy - By evaluating GXLTC’s social media activities, we identified ways to increase follower engagement, improve content relevance, and boost local visibility.

  • Digital Experience - We reviewed the user experience on GXLTC's website to ensure a smooth journey for users interested in learning about membership options, class schedules, and event participation.

tennis club marketing and audits

Key Results
The strategy produced significant results:

Improved Search Visibility: GXLTC experienced a 35% increase in organic search traffic, making it easier for potential members to find the club and its unique court offerings.

Increased Social Engagement: Social media engagement grew by 40%, strengthening ties within the local community and helping to attract new members.

Enhanced User Experience: The user journey on GXLTC’s website was improved, providing a more intuitive navigation and access to essential information, which led to an uptick in membership inquiries.

Through a strategic blend of SEO, targeted social media initiatives, and digital optimisation, Union Spirit transformed Gerrards Cross Lawn Tennis Club’s online presence. This approach not only strengthened the club’s community engagement but also boosted member acquisition, reinforcing GXLTC’s reputation as a premier local tennis destination known for world-class tennis instruction.