Football’s back - Bringing the Game to Fans
CADBURY FC
Case Study: Cadbury FC
As football fever gripped fans with the return of the Premier League, Cadbury FC, a proud sponsor of the league, seized the moment to celebrate with a nationwide Out-of-Home (OOH) and online campaign. Cadbury’s campaign sought to resonate with fans and capture the excitement of football’s comeback by emphasising its strong association with the Premier League and its diverse product range. The ads featured vibrant visuals, a confetti-filled background, and the celebratory tagline ‘Football’s Back!’
Union Spirit provided strategic guidance, creative design support, and online paid media for this high-impact campaign. Working closely with Cadbury’s planning teams, Union Spirit contributed to a multi-channel OOH and digital approach, reaching audiences at critical moments along the path to purchase.
Our Approach
To ensure Cadbury’s message reached fans with maximum impact, Union Spirit collaborated closely with Cadbury's partner’s creative and in-house teams to deliver a dynamic, integrated campaign. Key elements of the approach included:
Creative Collaboration and Multimedia Support: Union Spirit worked alongside the Group’s Design+ team to bring Cadbury’s vision to life. We supported creating multimedia animations and visually engaging presentations tailored for paid social and OOH formats. These vibrant designs, featuring Cadbury’s product range with a celebratory confetti background, captured the excitement surrounding the Premier League’s return.
Paid Media Execution: Union Spirit supported Cadbury’s campaign paid media teams and played a hands-on role in the campaign’s delivery. We extended Cadbury’s reach online by targeting fans on digital platforms, ensuring the campaign connected with football audiences both in-store and on the go.
Enhanced Consumer Journey: By strategically positioning the campaign across high-traffic retail and transit locations, complemented by digital ad placements, Cadbury’s brand was ever-present along the consumer’s path to purchase. This approach reinforced Cadbury’s visibility at pivotal touchpoints, creating a seamless experience for fans celebrating the return of football.
Key Results
The campaign achieved exceptional engagement and visibility:
Increased Brand Recognition: Cadbury’s association with the Premier League was highlighted across multiple channels, boosting brand recall and affinity.
Enhanced Fan Connection: The campaign’s celebratory tone and strategic placements resonated with fans, creating a memorable and engaging experience.
Strengthened Path-to-Purchase Impact: The combined OOH and digital presence connected with consumers at critical points, effectively driving engagement and reinforcing Cadbury’s presence along the path to purchase.
Specific uplift and results data for these campaigns are not publicly available. However, the success of these campaigns is evident in the continued popularity of Cadbury FC and the positive feedback from fans nationwide.