transforming clicks into active lifestyles
PLACEs LEISURE
Case Study: Places Leisure - 2023/2024
Places Leisure is a leading provider of community leisure facilities in the UK, managing over 100 leisure centres nationwide. They are committed to promoting active lifestyles and providing accessible fitness opportunities for all ages and abilities.
Places Leisure approached us intending to improve their SEO rankings to enhance their visibility in search engines and reach a broader audience. In addition to boosting their organic traffic, they also prioritised improving the user journey for app downloads, aiming to provide a seamless process that encourages more users to access their services through their mobile app.
Our Approach
To address Places Leisure's goals, we conducted an in-depth analysis of performance data, user experience (UX), and conversion rate optimisation (CRO).
We developed a comprehensive user journey and SEO strategy based on these insights, ensuring that all sites were optimised to drive traffic to key areas. This approach focused on creating a seamless user experience, from initial search to app download and booking classes.
Key Results
The results of our strategy were substantial:
Increased App Downloads: Within the first year, Places Leisure experienced an increase of over 20% in app downloads, reaching tens of thousands of new users.
Improved SEO Rankings: SEO rankings also saw a significant boost, increasing visibility and driving organic traffic to the site.
Class Occupancy and Engagement: Our strategy also helped achieve over 70% average occupancy across the 15,000 instructor-led classes advertised, and over 25 million customers engaged across all platforms, highlighting the impact and reach of our efforts.
This holistic approach, combining performance data, UX, and SEO, helped Places Leisure enhance user engagement, boost app adoption, and increase participation in their services.
