REEBOK
Case Study: Union Spirit x Reebok - Be More Human Campaign
Reebok’s Be More Human campaign aimed to inspire individuals through fitness and personal transformation. Union Spirit played a crucial role in driving brand recognition and engagement across EMEA and Asia through targeted paid media strategies. By leveraging emotional storytelling and strategic ad placements, Union Spirit helped Reebok connect with diverse audiences and reinforce its brand ethos.
Our Approach
Reebok enlisted the Union Spirit team to enhance the reach and impact of the Be More Human campaign in key markets across EMEA and Asia. Our primary objectives were to:
Maximise brand visibility through digital and paid media campaigns.
Drive engagement by emphasising Reebok’s core message of resilience and self-improvement.
Optimise ad placements to ensure high recall and interaction rates.
To achieve these goals, we executed a multi-faceted approach:
Precision Paid Media Campaigns – We strategically deployed ads across YouTube, Spotify, and social media, ensuring Reebok’s message resonated with the right audiences.
Localised Creative Adaptations – Content was tailored for different cultural markets to maintain authenticity and relevance.
Retargeting & Audience Engagement – Data-driven retargeting strategies increased interaction rates and deepened brand affinity.
Key Results
The impact of Union Spirit’s paid media support was substantial:
Increased Brand Visibility – The campaign saw a 25% uplift in brand recall across EMEA and Asia.
Higher Engagement Rates – Reebok’s aggressive marketing campaign, including extreme-fitness ads tagged Be More Human, contributed to an 8% increase in global sales.
Enhanced Consumer Connection – The campaign successfully reinforced Reebok’s identity as a brand that champions perseverance and human potential.
Union Spirit’s strategic media execution amplified Reebok’s Be More Human campaign, fostering a deeper connection with audiences and reinforcing the brand’s global impact.
